Privacy Policy

This Privacy Policy explains how First 13 Athletics, LLC, doing business as Resistance Strength and F13 Performance (collectively "Resistance Strength," "we," "us," or "our"), collects, uses, shares, and protects the personal information you provide when you visit our website, contact us, sign up for our services, or communicate with us by text message. By using our website or services, you agree to the terms of this Privacy Policy.

Information We Collect

We collect the following types of information:

• Contact information you submit through our forms or in person, including your name, mobile phone number, email address, and any message you provide.
• Service information related to your interest in our memberships, classes, personal training, or tours.
• Consent records documenting whether you opted in to receive transactional or marketing text messages from us, including the date and time of your opt-in.
• Technical information automatically collected when you visit our website, including IP address, browser type, device information, pages viewed, and referring URL.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiry, schedule a tour, or follow up about membership.
• Send transactional text messages, including service notifications, account updates, and appointment reminders.
• Send marketing text messages about membership information and promotional offers, only if you have explicitly consented.
• Operate, maintain, and improve our website and services.
• Comply with our legal obligations.

SMS Text Messaging

If you provide your mobile phone number and opt in to receive text messages from us, we will send you SMS or MMS messages relating to the consent category you selected:

• Transactional messages include service notifications, account updates, and appointment reminders.
• Marketing messages include membership information and promotional offers.

Message frequency varies based on your activity with us. Message and data rates may apply based on your wireless carrier's plan.

You can opt out of any text message program at any time by replying STOP to any message you receive from us. You will receive one final confirmation message confirming that you have been unsubscribed. After that, you will not receive any further messages from that program unless you opt back in.

For help, you can reply HELP to any message you receive from us, or contact us directly at the email or phone number listed below.

Mobile phone numbers and consent data collected on our website will not be shared with third parties or affiliates for marketing purposes.

How We Share Information

We do not sell your personal information. We may share information only in the following limited circumstances:

• Service providers we use to operate our business, such as our customer relationship management system, our SMS messaging provider, our email provider, and our website hosting provider. These providers are contractually bound to use your information only on our behalf and in accordance with this Privacy Policy.
• Legal compliance when required by law, subpoena, court order, or other legal process, or to protect our rights, property, or safety, or that of others.
• Business transfers in connection with a merger, acquisition, financing, or sale of all or part of our business, in which case the receiving party will be bound by the terms of this Privacy Policy with respect to your information.

Cookies and Tracking

Our website may use cookies and similar technologies to operate the website, remember your preferences, and analyze how visitors use the site. You can disable cookies in your browser settings. Some site features may not work properly without cookies.

Data Retention

We retain your personal information for as long as needed to provide services to you, to comply with our legal obligations, to resolve disputes, and to enforce our agreements. SMS opt-in and opt-out records are retained for the period required by applicable law and carrier requirements.

Your Rights

Depending on where you live, you may have the following rights with respect to your personal information:

• The right to request access to the personal information we hold about you.
• The right to request correction of inaccurate or incomplete personal information.
• The right to request deletion of your personal information, subject to certain legal exceptions.
• The right to opt out of marketing communications at any time.

To exercise any of these rights, contact us using the information below.

Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete the information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Your continued use of our website or services after we update the policy means you accept the revised policy.

Contact Us

If you have questions about this Privacy Policy, want to exercise any of your rights, or want to opt out of communications, contact us: